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Cengage

Sr Manager, Marketing Analytics/Decision Support

🇺🇸 Remote - US

🕑 Full-Time

💰 $102K - $163K

💻 Other

🗓️ January 13th, 2025

CRM PowerBI Salesforce

Edtech.com's Summary

Cengage Group is hiring a Senior Manager of Marketing Analytics and Decision Support. This role is focused on interpreting data into actionable insights to support customer-centric strategies, managing a team of analysts, and driving improvements within the company's marketing capabilities.

Highlights

  • Responsible for setting and achieving a team vision for marketing analytics improvements.
  • Leads a team of analysts to optimize go-to-market strategies and initiatives.
  • Mentors team members and enhances their decision-making capabilities through analytics.
  • Ensures consistency in analytic methodologies and addresses data integrity issues.
  • Requires a bachelor's degree or equivalent in analytics, with a minimum of 5 years of experience.
  • Advanced skills in SQL, Excel, and preferred experience with PowerBI and Salesforce.
  • Excellent communication skills and ability to present data effectively to varied audiences.
  • Compensation ranges from $101,900.00 to $163,000.00 USD, including potential incentive programs.