Edtech.com's Summary

Ascend Learning is hiring a Sr. Product Marketing Manager. This role focuses on developing strategies for increased product usage, adoption, and demand generation. The manager will collaborate with marketing, product management, and sales teams to enhance customer differentiation and positioning.

Highlights

Lead product storytelling and positioning for compelling marketing strategies.
Execute effective go-to-market plans with product management and sales.
Bachelor’s degree in marketing or related field with 7+ years of B2B marketing experience.
Strong project management skills and ability to prioritize in a fast-paced environment.
Experience in healthcare, educational content or education technology is a plus.
Benefits include flexible PTO, competitive insurance, 401(k) matching, and wellness resources.
Hybrid work with on-site facilities and community outreach groups.

Sr. Product Marketing Manager Full Description

Full-Time

Leawood, KS 66211, USA

Description

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

Ascend Learning’s nursing education division (served through ATI and APEA brands) is currently searching for an experienced B2B Sr. Product Marketing Manager with innovative thinking and an ownership attitude. The Sr. Product Marketing Manager will develop a deep understanding of our products, customer needs and market intelligence to lead strategies for increased usage, adoption and demand generation. This role will work cross-functionally with marketing, product management and sales partners to drive value, differentiation and positioning.

WHERE YOU’LL WORK

This position will work from our Burlington, MA or Kansas City, MO locations. Remote will be considered.

HOW YOU’LL SPEND YOUR TIME

Product Storytelling & Positioning: Serve as the marketing expert for solution storytelling, focusing on crafting compelling value propositions, differentiators and use cases that resonate with diverse audience segments. Ensure consistent, cohesive messaging across all marketing channels.
Effective Go to Market Plans: Develop and execute go-to-market plans that effectively introduce new products to targeted customer segments in collaboration with product management and sales teams. Establish KPIs, reporting and analysis for product launches.
Campaign Planning: Lead strategic campaign development that results in increased demand, usage and adoption, working in partnership with growth marketing and brand communication partners. Establish KPIs, reporting and analysis for marketing campaigns.
Communication of Market Needs: Maintain a thorough understanding of the marketplace, competitors, and customers and evangelize that information to key stakeholders. Understand and document personas, pain points and customer journeys. Guide the development of customer stories, testimonials, webinars and thought leadership content.
Sales Enablement: Develop and deliver content and collateral materials that educate and empower the sales teams to have more informed conversations, build trust with customers and support pipeline growth.

WHAT YOU'LL NEED

Education & Years of Experience

Bachelor’s degree in marketing, communications, advertising, or a related field.
7+ years of marketing experience, preferably in a B2B category.
Strong knowledge of product marketing principles, methodologies and best practices
Experience in healthcare, educational content or education technology will be considered a plus.

Key Skills and Abilities/Qualifications

Experience creating and implementing product solution marketing plans and developing strategies to enhance customer adoption and retention with a strong ability to articulate a unique value proposition.
Excellent people and influencing skills to interact with marketing colleagues, cross-functional teams and external partners. Passionate about understanding customer needs and behaviors and translating them into actionable insights.
Superior project management skills and ability to prioritize. Strong understanding of go-to-market strategies, messaging and segmentation
Exceptional written, verbal and presentation skills with the ability to tailor messaging to diverse audiences across sales, marketing and product management organizations.
Strategic thinker with analytical and problem-solving skills. Understands the difference between features/functionality and value.
Ability to multi-task in a high-volume, fast-paced, and entrepreneurial environment without sacrificing attention to detail. Ability to rapidly prioritize and react to changing market and organizational dynamics.
Experience managing project specific or initiative timelines and resources. Understanding of marketing automation, lead generation, and emerging marketing technologies.

BENEFITS

Flexible and generous paid time off
Competitive medical, dental, vision and life insurance
401(k) employer matching program
Parental leave
Wellness resources
Charitable matching program
Hybrid work
On-site workout facilities (Leawood, Gilbert, Burlington)
Community outreach groups
Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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Original Job Description