Edtech.com's Summary

Ascend Learning is hiring a Sr. Product Marketing Manager, B2C. The role involves leading marketing efforts focused on NHA and Professionals, particularly launching and maintaining a vibrant membership community. The ideal candidate will develop and execute marketing strategies to drive customer acquisition, retention, and brand loyalty through creativity, analysis, and community-building skills.

Highlights

Develop and implement B2C marketing strategies for NHA member acquisition.
Collaborate with product, technology, and sales teams to align strategies.
Lead membership engagement and growth initiatives.
Create and distribute engaging content across various channels.
Monitor market trends and adapt strategies accordingly.
Bachelor’s degree in marketing or related field required.
5+ years of B2C marketing experience and community development expertise.
Competitive benefits including flexible PTO, medical insurance, and 401(k) matching.
Experience with project management and analytical decision-making.
Remote work within the United States.

Sr. Product Marketing Manager Full Description

Full-Time

Leawood, KS 66211, USA

Description

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

We are currently searching for a dynamic and experienced Sr. Product Marketing Manager, B2C with innovative thinking and an ownership attitude to lead our marketing efforts focused on NHA and Professionals. A key area will be on launching and maintaining a vibrant, engaged membership community around our brand. The ideal candidate will have a proven track record in developing and executing successful marketing strategies that drive customer acquisition, retention, and brand loyalty. This role requires a blend of creativity, analytical capabilities, and community-building skills to enhance our brand presence and foster a strong connection with our members.

WHERE YOU’LL WORK

This position will work remotely within the United States.

HOW YOU’LL SPEND YOUR TIME

Ownership of Membership Marketing Strategy: Develop and implement comprehensive B2C marketing strategies based on a deep understanding of customer needs to drive NHA member acquisition.
Cross-Functional Collaboration: Partner with product, technology and sales teams to refine membership strategy, create go-to-market plans, and ensure project alignment with broader business objectives. Translate customer needs into compelling positioning, messaging, and impactful value propositions.
Membership Engagement & Growth: Lead efforts to enhance the value proposition of our membership, fostering active participation and loyalty.
Content Creation, Messaging & Distribution: Work with the marketing team to craft and distribute engaging content, maintaining a consistent and persuasive message across various channels including social media, influencer, email, SMS, and membership community.
Product Development Partnership: Collaborate with product development to continuously enhance the customer experiences for our learners and professionals.
Market Insights & Responsiveness: Keep a pulse on market trends and consumer behaviors, adapting marketing strategies to meet evolving needs and capitalize on opportunities.
Performance Analysis & Optimization: Set clear metrics for success. Regularly monitor and report on the effectiveness of marketing campaigns, using data to drive decisions and optimize performance.
Strategic Relationships: Establish and maintain relationships with key industry influencers, partners, and professionals to deepen understanding of market, user, and competitive insights and strengthen our membership network.

WHAT YOU'LL NEED

Bachelor’s degree in marketing, communications, advertising, or a related field.
5+ years of experience in B2C marketing.
Proven experience in membership and community development.
Strong interpersonal and influencing skills to effectively interact and collaborate with marketing colleagues, cross-functional teams and external partners.
Passionate about understanding and catering to member needs and behaviors, translating them into actionable insights and compelling marketing strategies.
Superior project management skills and ability to prioritize and react to changing market and organizational dynamics.
Proven track record of developing and executing successful B2C membership acquisition strategies, with expertise in messaging and market segmentation.
A thorough understanding of membership dynamics and the factors that contribute to member engagement and retention.
Exceptional written, verbal and presentation skills
Analytical mindset with experience in using data to inform marketing decisions.
Ability to multi-task in a high-volume, fast-paced, and entrepreneurial environment without sacrificing attention to detail.
Experience managing timelines and resources for specific projects or initiatives.

BENEFITS

Flexible and generous paid time off
Competitive medical, dental, vision and life insurance
401(k) employer matching program
Parental leave
Wellness resources
Charitable matching program
Hybrid work
On-site workout facilities (Leawood, Gilbert, Burlington)
Community outreach groups
Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

#LI-KH1

Original Job Description

Full-Time

Leawood, KS 66211, USA

Description

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

WHAT YOU'LL DO

WHERE YOU’LL WORK

This position will work remotely within the United States.

HOW YOU’LL SPEND YOUR TIME

Ownership of Membership Marketing Strategy: Develop and implement comprehensive B2C marketing strategies based on a deep understanding of customer needs to drive NHA member acquisition.
Cross-Functional Collaboration: Partner with product, technology and sales teams to refine membership strategy, create go-to-market plans, and ensure project alignment with broader business objectives. Translate customer needs into compelling positioning, messaging, and impactful value propositions.
Membership Engagement & Growth: Lead efforts to enhance the value proposition of our membership, fostering active participation and loyalty.
Content Creation, Messaging & Distribution: Work with the marketing team to craft and distribute engaging content, maintaining a consistent and persuasive message across various channels including social media, influencer, email, SMS, and membership community.
Product Development Partnership: Collaborate with product development to continuously enhance the customer experiences for our learners and professionals.
Market Insights & Responsiveness: Keep a pulse on market trends and consumer behaviors, adapting marketing strategies to meet evolving needs and capitalize on opportunities.
Performance Analysis & Optimization: Set clear metrics for success. Regularly monitor and report on the effectiveness of marketing campaigns, using data to drive decisions and optimize performance.
Strategic Relationships: Establish and maintain relationships with key industry influencers, partners, and professionals to deepen understanding of market, user, and competitive insights and strengthen our membership network.

WHAT YOU'LL NEED

Bachelor’s degree in marketing, communications, advertising, or a related field.
5+ years of experience in B2C marketing.
Proven experience in membership and community development.
Strong interpersonal and influencing skills to effectively interact and collaborate with marketing colleagues, cross-functional teams and external partners.
Passionate about understanding and catering to member needs and behaviors, translating them into actionable insights and compelling marketing strategies.
Superior project management skills and ability to prioritize and react to changing market and organizational dynamics.
Proven track record of developing and executing successful B2C membership acquisition strategies, with expertise in messaging and market segmentation.
A thorough understanding of membership dynamics and the factors that contribute to member engagement and retention.
Exceptional written, verbal and presentation skills
Analytical mindset with experience in using data to inform marketing decisions.
Ability to multi-task in a high-volume, fast-paced, and entrepreneurial environment without sacrificing attention to detail.
Experience managing timelines and resources for specific projects or initiatives.

BENEFITS

Flexible and generous paid time off
Competitive medical, dental, vision and life insurance
401(k) employer matching program
Parental leave
Wellness resources
Charitable matching program
Hybrid work
On-site workout facilities (Leawood, Gilbert, Burlington)
Community outreach groups
Tuition reimbursement

Fostering A Sense of Belonging

About Ascend Learning

#LI-KH1

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