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edtech.com
Scholastic logo

Scholastic

Staff, Search Engine Optimization

🇺🇸 New York, NY

🕑 Full-Time

💰 $72K - $79K

💻 Marketing

🗓️ November 29th, 2024

SEO SEMRush Adobe Analytics

Edtech.com's Summary

Scholastic is hiring a Staff, Search Engine Optimization (SEO) in New York, New York. This position involves developing, executing, and evaluating search engine marketing campaigns, working remotely with various teams to increase search traffic and revenue.

Highlights

  • Responsible for developing and executing SEO projects with business partners and product segments.
  • Identify opportunities and make content and technical updates to improve search traffic.
  • Monitor and report on key metrics using analytics tools such as Adobe Analytics and Google Analytics.
  • Requires 2-4 years of SEO and content marketing experience, with knowledge in technical SEO and ecommerce strategies.
  • Must possess excellent communication skills and the ability to work collaboratively in a fast-paced environment.
  • Experience with SEO tools like SEMrush, Screaming Frog, and Google Search Console is necessary.
  • Compensation ranges from $72,100 to $79,040 annually, with a full suite of health and wellness benefits.
  • Offers retirement savings, tuition-free programs, generous parental leave, and employee stock purchase plan.
  • Requires a Bachelor’s Degree.

Staff, Search Engine Optimization Full Description

Job Description:

THE OPPORTUNITY

Based in New York City and reporting to the Head of SEO, the Staff, Search Engine Optimization (SEO) role will be responsible for helping to develop, execute, and evaluate holistic search engine marketing-based campaigns for digital properties under the Scholastic umbrella. is role will collaborate closely with stakeholders (Engineering, Product, Marketing, Sales, Data and Analytics) to expand keyword footprint, increase share of voice (SOV), drive leads, and increase natural search derived traffic and revenue.

RESPONSIBILITIES

  • Work with a multitude of business partners & product segments to research, launch, develop, and complete SEO projects working with technology, product, ecommerce & content teams.
  • Identify new opportunities, content updates, and technical updates to improve natural search traffic to our websites.
  • Reporting key metrics, tracking keywords, and working with analytics tools.
  • Researching technical issues, understanding Search Console errors, and monitoring for SEO best practices.
  • Writing suggestions for teams to include keywords in pages, also creating content suggestions to improve pages new & existing.
  • Presentations, quarterly reports, and working across business units while communicating to leadership.

About Scholastic

For more than 100 years, Scholastic Corporation (NASDAQ: SCHL) has been meeting children where they are – at school, at home and in their communities – by creating quality content and experiences, all beginning with literacy. Scholastic delivers stories, characters, and learning moments that empower all kids to become lifelong readers and learners through bestselling children’s books, literacy- and knowledge-building resources for schools including classroom magazines, and award-winning, entertaining children's media. As the world's largest publisher and distributor of children's books through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online, and with a global reach into more than 135 countries, Scholastic encourages the personal and intellectual growth of all children, while nurturing a lifelong relationship with reading, themselves, and the world around them. Learn more at www.scholastic.com.

Some benefits that we offer:

  • Full suite of health and wellness benefits (including a $0 deductible Medical Plan)
  • Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions
  • Tuition-Free programs for undergraduate and graduate degrees
  • Generous Parental Leave Program
  • Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount

Thank you for your consideration in choosing Scholastic.

Qualifications


HOW YOU CAN FIT (Qualifications)

Knowledge, Skills, and Abilities:

  • 2 - 4 years content marketing and SEO experience
  • Assist with the development and planning of SEO campaigns and recommendations based on effective SEO strategies
  • Assist with SEO request intake process, including media calendaring and publishing for key internal and external stakeholders
  • Excellent verbal and written communication skill
  • Experience with partnering with content and revenue marketing teams
  • Familiarity with ecommerce SEO strategies and product page optimization tactics
  • Ability to work independently as well as part of a team a fast changing environment
  • Strong ability to quickly learn and adapt to new platforms, technologies and changing market trends
  • Familiarity with foundational technical SEO knowledge: page speed optimizations, Core Web Vitals, content architecture, and schema structured data markup
  • Ability to manage multiple projects working with multiple business units and stakeholders
  • Experience using web analytics tools such as Adobe Analytics, Google Analytics, or the like
  • Advanced user of Microsoft Office suite with very strong Excel skills Experience with ecommerce websites and platforms
  • Proven record of assisting with the support of A/B and proof-of-concept testing
  • Strong analytical, problem-solving and decision-making ability with an enthusiastic willing-to-learn attitude
  • Experience with providing meaningful recommendations rooted in data through  competitive research, landscape analysis and qualitative/quantitive keyword research
  • Experience using SEO tools including, but not limited to, SEMrush, Search Console, Bing Webmaster tools, Sistrix, Screaming Frog, and advanced functions in Google docs/sheets.

Experience: 2 - 4 years content marketing and SEO experience

Education: Bachelor’s Degree

Time Type:

Full time

Job Type:

Regular

Job Family Group:

Internet/E-Commerce

Location Region/State:

New York

Compensation Range:

Annual Salary: 72,100.00 - 79,040.00

EEO Statement:


Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

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