Edtech.com's Summary

Risepoint is hiring a Senior Vice President, Marketing Channels. This role involves developing and executing a comprehensive channel marketing strategy across various distribution channels, driving both short-term performance and future market demands. The SVP will lead a high-performing team, optimize current strategies, integrate new technologies, and ensure alignment with broader strategic goals.

Highlights

Main responsibilities include channel partnership optimization, team leadership, and cross-functional collaboration.
Requires proficiency in using tools like Google Analytics, CRM systems, and marketing automation platforms.
Experience in channel marketing, partner marketing, or related fields, with over 15 years preferred.
Proficiency in data-driven insights and innovative channel capability enhancement.
Focus on both short-term and long-term KPIs for channel strategy effectiveness.
Benefits include medical, dental, vision, life insurance, and disability coverage.
Offers 18 days of PTO, winter shutdown, and a retirement plan with a company match.
Includes parental leave and volunteer time off.
Compensation details are not specified.

SVP, Marketing Channels Full Description

SVP, Marketing Channels

US - Remote

Full time

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Senior Vice President (SVP) of Channel Marketing will lead the development and exe-cution of a comprehensive channel marketing strategy across all distribution channels (in-cluding traditional, digital, field and organic). This executive will focus on both short-term performance and long-term innovation, driving the evolution of channel marketing capabili-ties to meet future market demands. In partnership with internal teams and external part-ners, the SVP will optimize current strategies and lay the groundwork for the next generation of channel marketing, leveraging new technologies, data-driven insights, and evolving mar-ket trends. The SVP will be responsible for leading a high-performing team, shaping the fu-ture of the channel marketing organization, and ensuring alignment with the company’s broader strategic goals.

Job Description (Essential Functions; A Day in the Life)

Channel Partnerships & Optimization

· Long-Term Partner Relationships: Beyond immediate business needs, develop and nurture strategic relationships with key partners, ensuring that long-term objectives are met and aligned with the company’s broader goals.

· Partner Ecosystem Development: Drive traffic and conversions through high-impact marketing campaigns for our partner universities

· Data-Driven Insights for Innovation: Leverage analytics to uncover new oppor-tunities for channel optimization. Develop new methods of performance evalua-tion that anticipate and respond to evolving market dynamics.

Team Leadership & Development

· Talent Development: Invest in the professional growth of the channel market-ing team, ensuring that they are equipped with both the skills for current needs and the foresight to manage future marketing technologies and strategies.

· Culture of Innovation: Foster a culture of continuous learning, experimenta-tion, and agility within the marketing team. Encourage team members to stay on the cutting edge of marketing trends and technologies.

· Cross-Functional Collaboration: Ensure that channel marketing is well-inte-grated with the product, sales, technology, and customer success teams to cre-ate a holistic, forward-thinking marketing ecosystem.

Data-Driven Decision Making & Performance Metrics

· Next-Gen Analytics: Drive the adoption of advanced analytics and reporting tools to assess and predict the effectiveness of channel marketing initiatives. Use predictive analytics to forecast future trends and shape proactive channel strategies.

· Future-Focused KPIs: Establish KPIs not only focused on immediate perfor-mance but also on long-term trends, like lifetime value (LTV), partner ecosystem growth, and digital transformation milestones.

Budget & Resource Management

· Forward-Looking Resource Allocation: Oversee the channel marketing budget with a focus on allocating resources toward initiatives that will enhance future channel capabilities, including investments in technology, innovation, and new partnerships.

· ROI of Future Investments: Ensure the channel marketing budget is not only driving short-term ROI but is also investing in high-impact initiatives that will fuel long-term growth and operational efficiency.

Job Requirements and Preferred Experience; (What You’ll Need for Success):

(Please include requirements, preferred experience and if the role requires a college degree or will allow for equivalent work experience)

Experience

· Bachelor’s degree in Marketing, Business, or a related field (MBA or ad-vanced degree preferred).

· 15+ years of experience in channel marketing, partner marketing, or related fields, with at least 10 years in a senior leadership role.

· Proven track record of developing and executing successful channel market-ing strategies that drive both current and future business growth.

· Experience with digital transformation and integrating advanced marketing technologies into traditional and emerging channel strategies.

· Deep understanding of how to scale channel marketing efforts globally, lev-eraging both traditional and non-traditional marketing channels.

Skills & Competencies:

· Strategic Visionary: Ability to think long-term and anticipate future trends in the marketing and channel ecosystem, while balancing immediate business needs.

· Innovation-Driven Leadership: Track record of leading innovation within a marketing organization, particularly around technology adoption, data ana-lytics, and new partnership models.

· Advanced Data Analytics: Expertise in utilizing data and analytics to shape marketing strategies, with proficiency in tools like Google Analytics, CRM systems, marketing automation platforms, and emerging technologies like AI and machine learning.

· Team Development: Strong experience in building, leading, and nurturing high-performing teams that are capable of embracing change and innovating in response to shifting market dynamics.

· Collaboration Across Functions: Ability to work closely with cross-func-tional teams (sales, product, technology) to ensure marketing strategies are integrated into broader organizational goals.

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off

Supplemental Benefits:

Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Original Job Description

SVP, Marketing Channels

US - Remote

Full time

Job Description (Essential Functions; A Day in the Life)

Channel Partnerships & Optimization

· Partner Ecosystem Development: Drive traffic and conversions through high-impact marketing campaigns for our partner universities

Team Leadership & Development

Data-Driven Decision Making & Performance Metrics

Budget & Resource Management

Job Requirements and Preferred Experience; (What You’ll Need for Success):

(Please include requirements, preferred experience and if the role requires a college degree or will allow for equivalent work experience)

Experience

· Bachelor’s degree in Marketing, Business, or a related field (MBA or ad-vanced degree preferred).

· 15+ years of experience in channel marketing, partner marketing, or related fields, with at least 10 years in a senior leadership role.

· Proven track record of developing and executing successful channel market-ing strategies that drive both current and future business growth.

· Experience with digital transformation and integrating advanced marketing technologies into traditional and emerging channel strategies.

· Deep understanding of how to scale channel marketing efforts globally, lev-eraging both traditional and non-traditional marketing channels.

Skills & Competencies:

· Strategic Visionary: Ability to think long-term and anticipate future trends in the marketing and channel ecosystem, while balancing immediate business needs.

· Innovation-Driven Leadership: Track record of leading innovation within a marketing organization, particularly around technology adoption, data ana-lytics, and new partnership models.

· Team Development: Strong experience in building, leading, and nurturing high-performing teams that are capable of embracing change and innovating in response to shifting market dynamics.

· Collaboration Across Functions: Ability to work closely with cross-func-tional teams (sales, product, technology) to ensure marketing strategies are integrated into broader organizational goals.

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off

Supplemental Benefits:

Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

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