Edtech.com's Summary

Clever is hiring a VP of Marketing. The role involves developing the vision and strategy to grow Clever's brand within the educational sector, leading a high-performing marketing team across various domains like brand, communications, and product marketing. This position requires a seasoned leader adept in storytelling and building strong value propositions while collaborating closely with other departments.

Highlights

Develop and implement marketing strategies to expand Clever's global presence.
Lead a multi-functional marketing team, ensuring alignment with business goals.
Drive go-to-market strategies and collaborate with Sales and Customer Success teams.
10+ years in marketing with experience in SaaS and education technology preferred.
Compensation ranges from $229,500 to $297,000 based on location and experience.
Must possess strong strategic thinking, communication, and people management skills.
Benefits include flexible paid time off, healthcare coverage, and a personal development budget.
Ensure marketing initiatives are data-driven and focused on customer-centric value.

VP of Marketing Full Description

Clever is on a mission to connect every student, worldwide, to a world of learning. With our identity platform for education, we serve 77% of U.S. schools and over 1 million K12 students internationally. As a trusted partner for schools and educators, we provide secure, seamless access to digital learning tools that empower students everywhere. Clever, a Kahoot! Company, is headquartered in San Francisco, CA, but our impact extends far beyond. Learn more about us at www.clever.com.

Clever is seeking a Vice President of Marketing to grow our global network, business, and brand. In this role, you’ll develop the game plan to win hearts, minds, and market share in the K12 education community, furthering our mission to connect every student to a world of learning. You’ll lead, inspire, and develop a high-performing team with responsibility for all aspects of marketing – brand, communications, growth, and product marketing. This position requires a seasoned marketing leader with a deep understanding of education technology; the role reports to the Chief Revenue Officer.

A DAY IN THE LIFE:

Develop the vision, strategy, and team to fuel Clever’s growth as a widely adopted and loved global brand in education.
Drive go-to-market and competitive strategy based on customer and market insights, inspiring our team to conceive and tackle big ideas.
As a strong storyteller, develop narratives that resonate with internal and external audiences.
Drive commercial success and delight customers by working collaboratively with Sales, Customer Success, and Product teams.
As a thought leader and strategic thinker, understand customer problems, build compelling value propositions for our platform, and design a customer journey to grow and retain revenue.
Maintain a rigorous operating rhythm and standard of excellence; take a metrics-driven approach, adjust strategies based on what’s working and not working, and focus investments for the greatest impact.
Inspire, coach, and develop our high-performing marketing team and create an environment encouraging personal growth and operational excellence.

WHAT WE’RE LOOKING FOR:

Marketing leadership: 10+ years of marketing experience with a history of success building, launching and scaling SaaS products and businesses. Experience marketing to education or B2B customers outside the U.S.
People leadership: Managing a multi-function marketing team with 7+ years of overall management experience. Demonstrates strong coaching and career development skills, including experience leading and developing other managers and leaders.
Marketing acumen: You’re a storyteller who makes data-driven decisions. You seek customer insights and craft great narratives. You have experience partnering with enterprise-level sales partners to drive results. And you’re a student of marketing who is constantly seeking to improve in the craft.
Business Leadership and Communication: Strong strategic thinking and problem-solving skills. You have excellent communication and interpersonal skills, and the ability to effectively collaborate with and influence cross-functional stakeholders at all levels of the organization.
Edtech expertise: A strong understanding of education technology and market dynamics.
Commitment to equity and belonging: Clever believes that the classrooms we serve and our company’s halls should be spaces that are diverse, equitable and inclusive. We seek opportunities and celebrate actions that further allow us to build diverse teams, include every voice, and create a safe space for everyone.

CLEVER BENEFITS AND PERKS:

A competitive salary
Flexible Paid Time Off
Paid Parental Leave
Top-notch healthcare, vision, and dental coverage for you and your family
Best-in-class mental healthcare service that supports employees' mental and emotional wellness
A generous personal development yearly budget which can be used for courses, conferences, trainings, books, and more
A comprehensive Learning & Development program that enables employees to enhance their skills, knowledge, and functional expertise
Annual company and team events to connect with fun, bright coworkers

SALARY TRANSPARENCY:

The range of our base salary cash compensation for this role for candidates living in the United States, besides NYC and San Francisco, CA, is between $229,500 - $270,000. For candidates living in NYC and San Francisco, CA is between $252,500-$297,000. All final offers are determined using multiple factors including experience and level of expertise.

Clever does not conduct interviews via text or Telegram. We will never ask for your financial information or reimbursement of equipment of any kind. If you receive any communications regarding employment with Clever that you think might be a scam, please email security@clever.com.

If you are a resident of Colorado, please note you have the right to redact your age-related information like age, birth date, or dates of schooling.

Original Job Description

Develop the vision, strategy, and team to fuel Clever’s growth as a widely adopted and loved global brand in education.
Drive go-to-market and competitive strategy based on customer and market insights, inspiring our team to conceive and tackle big ideas.
As a strong storyteller, develop narratives that resonate with internal and external audiences.
Drive commercial success and delight customers by working collaboratively with Sales, Customer Success, and Product teams.
As a thought leader and strategic thinker, understand customer problems, build compelling value propositions for our platform, and design a customer journey to grow and retain revenue.
Maintain a rigorous operating rhythm and standard of excellence; take a metrics-driven approach, adjust strategies based on what’s working and not working, and focus investments for the greatest impact.
Inspire, coach, and develop our high-performing marketing team and create an environment encouraging personal growth and operational excellence.

WHAT WE’RE LOOKING FOR:

Marketing leadership: 10+ years of marketing experience with a history of success building, launching and scaling SaaS products and businesses. Experience marketing to education or B2B customers outside the U.S.
People leadership: Managing a multi-function marketing team with 7+ years of overall management experience. Demonstrates strong coaching and career development skills, including experience leading and developing other managers and leaders.
Marketing acumen: You’re a storyteller who makes data-driven decisions. You seek customer insights and craft great narratives. You have experience partnering with enterprise-level sales partners to drive results. And you’re a student of marketing who is constantly seeking to improve in the craft.
Business Leadership and Communication: Strong strategic thinking and problem-solving skills. You have excellent communication and interpersonal skills, and the ability to effectively collaborate with and influence cross-functional stakeholders at all levels of the organization.
Edtech expertise: A strong understanding of education technology and market dynamics.
Commitment to equity and belonging: Clever believes that the classrooms we serve and our company’s halls should be spaces that are diverse, equitable and inclusive. We seek opportunities and celebrate actions that further allow us to build diverse teams, include every voice, and create a safe space for everyone.

CLEVER BENEFITS AND PERKS:

A competitive salary
Flexible Paid Time Off
Paid Parental Leave
Top-notch healthcare, vision, and dental coverage for you and your family
Best-in-class mental healthcare service that supports employees' mental and emotional wellness
A generous personal development yearly budget which can be used for courses, conferences, trainings, books, and more
A comprehensive Learning & Development program that enables employees to enhance their skills, knowledge, and functional expertise
Annual company and team events to connect with fun, bright coworkers

SALARY TRANSPARENCY:

If you are a resident of Colorado, please note you have the right to redact your age-related information like age, birth date, or dates of schooling.

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