Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

Key Responsibilities:

Develop and implement comprehensive product marketing strategies, products, and services to drive user acquisition, engagement, and retention.
Lead customer segmentation work. Establish differentiated positioning and go-to-market plans for solutions and marketing programs.
Tailor offerings based on segmentation.
Define pain points and opportunity areas within the customer journey. Test, measure and scale improvements. Partner with the account teams to implement and scale improvements.
In partnership with the Customer Insights team, conduct customer research and competitive analysis to inform the value proposition and messaging of new and existing products and services.
Create business case and get buy-in for new products.
Lead service offerings and go-to-market strategy for nascent segments, including the military audience.
Collaborate closely with cross-functional teams, including analytics, paid marketing, marketing automation, creative, enrollment, retention, and account management to launch, measure and scale programs and services.
Lead, build and mentor the team.

Qualifications

15+ years of product marketing or lifecycle experience in B2C. B2B experience is a plus, but not required.
Bachelor’s degree required
Proven experience in senior-level product marketing roles, with a track record of success developing and executing go-to-market and lifecycle strategies .
Proven experience developing the positioning, messaging, and content for products that serve multiple use cases and personas.
Ability to succeed in a matrix organization.
Proven experience utilizing a "test and learn" approach to continuously optimize messaging, including A/B testing, customer segmentation analysis, and performance tracking
Ability to size and prioritize market opportunities and build business cases, analyze competition, and collect and use customer insights using both qualitative and quantitative methods to drive strategic decisions
Strong analytical skills with the ability to leverage data to inform decisions and measure performance
Proven track record of building and leading a team of individual contributors and managers
Self-starter with the ability to navigate ambiguity and challenging priorities
Knowledge of Tableau/Looker and Google Analytics
Work remote with some travel required

Personal Attributes:

Proactive and self-motivated with a strong work ethic.
High attention to details
High level of integrity and ability to handle confidential information.
Strong interpersonal skills and ability to build relationships.
High sense of urgency and initiative.

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off

Supplemental Benefits:

Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Key Responsibilities:

Develop and implement comprehensive product marketing strategies, products, and services to drive user acquisition, engagement, and retention.
Lead customer segmentation work. Establish differentiated positioning and go-to-market plans for solutions and marketing programs.
Tailor offerings based on segmentation.
Define pain points and opportunity areas within the customer journey. Test, measure and scale improvements. Partner with the account teams to implement and scale improvements.
In partnership with the Customer Insights team, conduct customer research and competitive analysis to inform the value proposition and messaging of new and existing products and services.
Create business case and get buy-in for new products.
Lead service offerings and go-to-market strategy for nascent segments, including the military audience.
Collaborate closely with cross-functional teams, including analytics, paid marketing, marketing automation, creative, enrollment, retention, and account management to launch, measure and scale programs and services.
Lead, build and mentor the team.

Qualifications

15+ years of product marketing or lifecycle experience in B2C. B2B experience is a plus, but not required.
Bachelor’s degree required
Proven experience in senior-level product marketing roles, with a track record of success developing and executing go-to-market and lifecycle strategies .
Proven experience developing the positioning, messaging, and content for products that serve multiple use cases and personas.
Ability to succeed in a matrix organization.
Proven experience utilizing a "test and learn" approach to continuously optimize messaging, including A/B testing, customer segmentation analysis, and performance tracking
Ability to size and prioritize market opportunities and build business cases, analyze competition, and collect and use customer insights using both qualitative and quantitative methods to drive strategic decisions
Strong analytical skills with the ability to leverage data to inform decisions and measure performance
Proven track record of building and leading a team of individual contributors and managers
Self-starter with the ability to navigate ambiguity and challenging priorities
Knowledge of Tableau/Looker and Google Analytics
Work remote with some travel required

Personal Attributes:

Proactive and self-motivated with a strong work ethic.
High attention to details
High level of integrity and ability to handle confidential information.
Strong interpersonal skills and ability to build relationships.
High sense of urgency and initiative.

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off

Supplemental Benefits:

Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

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