Edtech.com's Summary

Imagine Learning is hiring a Social Media & Public Relations Specialist. The role creates, publishes, and monitors the K–12 curriculum company’s organic social content, supports paid social campaigns, and uses social channels to amplify earned media coverage and PR wins. The specialist is an individual contributor on the Demand and Growth Strategy team, working with the VP of Marketing and the company’s PR agency on media relations while using AI tools in everyday research, drafting, and monitoring.

Highlights

Maintain the editorial calendar and draft, schedule, publish, and quality-check organic social content across priority platforms, translating marketing priorities into platform-specific posts.
Identify content worth boosting and launch approved sponsored social campaigns using established budgets, audiences, and tracking parameters.
Amplify press mentions and earned media coverage through organic and paid social so PR wins reach target audiences.
Coordinate with the PR agency on press releases, media pitches, briefing materials, talking points, and award and speaking submissions, and support interview logistics and executive preparation.
Draft executive social content, bylined articles, and media preparation materials, and research contributed article, podcast, award, and speaking opportunities.
Monitor comments, mentions, and direct messages across social channels, responding or routing issues, and escalating sensitive or reputation-related inquiries to communications leaders.
Configure and maintain AI tools and workflows for research, content development, monitoring, and reporting, and review AI-generated content for accuracy, confidentiality, and brand alignment before publication.
Bachelor’s degree in marketing, communications, public relations, or journalism and 5+ years in social media, PR, communications, or content marketing, or an acceptable combination of education and experience.
Hands-on organic and basic paid social publishing experience on LinkedIn, Facebook/Meta, Instagram, and X/Twitter, plus experience working alongside a PR agency; K–12 or education technology experience is a plus.
Base pay of $65,972 to $86,000 per year, with possible incentive or bonus pay, and up to 10% travel in a U.S.-based remote role.

Social Media & Public Relations Specialist Full Description

The Social Media and Public Relations Specialist is a hands-on individual contributor who creates, publishes, and monitors Imagine Learning's organic social content, supports paid social activation, and amplifies earned media and public relations efforts through social strategy and execution. This role owns day-to-day execution and does not have direct reports or manage external agencies. This role sits within Demand and Growth Strategy and reports to the Director of Demand and Growth Strategy for day-to-day priorities, editorial calendar governance, channel standards, and publishing decisions. For public relations strategy and executive communications, the specialist works directly with the VP of Marketing to shape direction, develop key narratives, and coordinate execution with the company's PR agency. The specialist uses AI and automation tools as a regular part of the workflow — for research, drafting, content variations, monitoring, and reporting — while applying editorial judgment, maintaining brand voice, and owning the final publishing or distribution decision.

Position Information

This is a regular, full-time position, reporting to the Director of Demand and Growth Strategy.

Compensation

Base pay is anticipated to be between $65,972.00 and $86,000.00 per year. Eligible employees may also receive incentive, commission, or annual bonus pay based on individual and/or company performance. Compensation may vary based on factors including, but not limited to, individual skills, experience, training, education/certifications, geographic location, internal equity, and local market conditions.

Location

This is a U.S.-based remote position.

Travel

You can also expect up to approximately 10% travel, so be sure you have a valid driver’s license, automobile insurance, and a clean driving record for at least the preceding 39 months.

Benefits

Imagine Learning provides a comprehensive benefits program to eligible employees, including:

Multiple health, dental, and vision plans, including medical plans with zero employee premiums
401(k) plan with a company match
16 paid holidays, which include 2 floating holidays and a winter shutdown from Christmas Eve through New Year’s Day
Paid time off
Comprehensive maternity and fertility/family building benefits
Paid bonding leave when a new child joins your family
Access to on-demand mental health resources
Life and short- and long-term disability insurance
Pre-tax savings plans
Paid volunteer time off
A wide variety of professional development programs, including tuition reimbursement
Work-from-home opportunities that foster work/life balance

Envision Your Experience

In this role you’ll have the opportunity to:

Partner with the VP of Marketing and the PR agency to develop and refine media relations strategy aligned with brand, market, and campaign priorities.
Coordinate with the PR agency on press releases, media pitches, briefing materials, talking points, and award and speaking submissions, routing materials for internal review and approval.
Amplify earned media coverage, press mentions, and PR moments through organic and paid social strategy and execution, ensuring PR wins reach target audiences.
Support interview logistics and executive preparation by coordinating with the PR agency, internal stakeholders, and media contacts.
Identify emerging trends, third-party reports, and industry developments that may create public relations opportunities and present recommendations to leadership.
Escalate sensitive, reactive, or reputation-related inquiries to appropriate communications leaders.
Maintain the editorial calendar and draft, schedule, publish, and quality-check organic social media content across priority platforms.
Translate marketing priorities into platform-specific organic and paid social content and coordinate creative asset development.
Identify content suitable for paid amplification and launch approved boosted or sponsored social campaigns using established budgets, audiences, and tracking parameters.
Monitor comments, mentions, and direct messages across social channels and respond to or route issues to the appropriate internal teams.
Research and identify contributed article opportunities, interviews, podcasts, awards, and speaking engagements that align with organizational priorities and executive positioning.
Draft executive social media content, bylined articles, media preparation materials, and external talking points.
Track deadlines, submissions, interview logistics, and follow-up activities to ensure opportunities are completed successfully.
Configure, maintain, and optimize AI tools and workflows for research, media discovery, content development, content repurposing, monitoring, and reporting.
Maintain prompts, source inputs, governance standards, and review processes to improve the quality and efficiency of AI-assisted workflows.
Review and validate AI-generated content for accuracy, confidentiality, brand alignment, and compliance with approval requirements before publication or outreach.
Identify new opportunities to leverage AI technologies to improve marketing, communications, and public relations effectiveness.
Coordinate with Creative Services to obtain content and assets needed to support marketing and social media initiatives.
Partner with paid marketing stakeholders to coordinate social content amplification, audience targeting, campaign execution, and performance tracking.
Collaborate with Product Marketing and subject matter experts to validate product information, claims, and technical accuracy.
Other duties as required.

Share Your Expertise

Experience, education, and qualifications essential for success in this role include:

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field and 5+ years of experience in social media, public relations, communications, or content marketing; or an acceptable combination of education and experience.
Hands-on organic and basic paid social publishing experience across major platforms (LinkedIn, Facebook/Meta, Instagram, X/Twitter).
Strong platform-specific writing and media relations skills with an instinct for what earns attention and engagement.
Experience coordinating with or working alongside a PR agency on media programs, coverage amplification, or earned media support.
Comfort working with AI tools in a professional setting — able to build repeatable workflows, evaluate output, and improve results over time.
Understanding of how AI can be applied to social content development, monitoring, research, and reporting workflows.
Ability to balance AI-driven efficiency with brand integrity, accuracy, and audience trust.
Ability to move between creative work and operational discipline, from writing a sharp social post to managing the monitoring workflow behind it.
Strong communication skills with the ability to coordinate across multiple internal teams, external agencies, and executive stakeholders.
Experience in K–12 education or education technology is a plus.

Imagine Learning is an Equal Opportunity Employer committed to providing equal employment and advancement opportunities to qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, sex (including pregnancy, childbirth, lactation, or related medical conditions), gender identity or expression, transgender status (including whether or not you are transitioning or have transitioned), sexual orientation, marital status, religion (including religious dress and grooming practices), age 40 and over, physical or mental disability, medical condition, genetic information (including results of genetic testing and characteristics), veteran and/or military status, or service in the military, and any other basis or status protected under applicable federal, state, or local laws.

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