Sr. Director, Marketing Web Product, UX, and Digital Experience

🇺🇸 Remote - US 🕑 Full-Time 💰 $190K - $210K 💻 Marketing 🗓️ October 24th, 2026

Edtech.com's Summary

DeVry University is hiring a Sr. Director, Marketing Web Product, UX, and Digital Experience. This role leads the digital experience strategy for DeVry.edu, focusing on web product management, UX, SEO, AI-powered discovery, and conversion performance. The Sr. Director drives modernization and optimization initiatives to enhance organic growth, engagement, and enrollment conversion through data-informed decision-making and cross-functional collaboration.

Highlights

Lead digital experience transformation including web product, UX, SEO, and AI-driven search optimization.
Develop and implement strategies for AI-generated search, conversational search, and generative engine optimization.
Manage website modernization focusing on navigation, mobile experience, accessibility, and conversion optimization.
Collaborate cross-functionally with Marketing, IT, Enrollment, Analytics, and Content teams.
Utilize CMS platforms (Adobe Experience Manager, Drupal), Google Analytics, SEO tools, and testing software.
Drive data-driven decision making using analytics, experimentation, and performance metrics.
Lead and build high-performing teams with strong project and stakeholder management skills.
Required 10+ years of digital product leadership experience and a Bachelor’s degree in marketing, business, computer science, or related field.
Experience in highly regulated industries preferred, education sector a plus.
Compensation range between $190,000 and $210,000 annually with eligibility for an annual incentive bonus.