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Indiana University

Admissions Counselor

🇺🇸 South Bend, Indiana 🕑 Full-Time 💰 $44K - $46K 💻 Enrollment 🗓️ October 24th, 2026
Higher Ed Recruitment Slate

Edtech.com's Summary

Indiana University is hiring an Admissions Counselor for its South Bend campus (IU South Bend). The counselor recruits prospective students by building relationships with assigned area high schools and high school counselors, representing the university at recruiting events and college fairs, and reviewing applications to make admission and scholarship decisions. The role also keeps applicant records current and works with Enrollment Services to help admitted students move through pre-enrollment steps.

Highlights
  • Develop and carry out outreach and recruitment activities, including plans, programs, and events for general and targeted recruitment, that guide prospective students from first interest through enrollment.
  • Build and maintain relationships with assigned area high schools, high school counselors, prospective students, families, and community partners.
  • Represent IU South Bend at recruiting events, high school visits, college fairs, and community events; the role involves frequent travel across the service region and occasional weeknight and weekend work.
  • Advise prospective students and families on admissions requirements, application processes, academic opportunities, scholarships, and next steps for enrollment.
  • Collect and review applications and supporting documents, determine admission and scholarship eligibility under university policy, and keep applicant information and student records accurate.
  • Reach prospective and admitted students through personalized outreach across multiple channels, and work with Enrollment Services and other units to help them through pre-enrollment.
  • Use census data and modeling tools to judge which markets and strategies work, and help shape recruitment strategies aimed at attracting and enrolling underrepresented populations.
  • Hold a bachelor’s degree in business, public policy, or a related field; experience in admissions, recruitment, enrollment management, or student services is preferred, along with strong presentation skills, proficiency in Word, PowerPoint, and Excel, and the ability to learn systems such as Slate.
  • Pay of $44,000 to $46,205 per year.

Admissions Counselor Full Description

Department
ADMISSIONS (SB-ADMS-IUSBA)

Job Summary
Department-Specific Responsibilities
  • Responsible for student recruiting, admissions application reviews, system data input and maintenance, and admissions recommendations and decisions.
  • Includes interactions with students, families, external organizations, and within the university for information exchange and issue resolution.
  • Develops, implements, and administers plans, programs, and events for general and targeted student recruitment in support of organizational goals. Ensures compliance with applicable regulations and policies.
  • Develops and implements outreach and recruitment activities designed to engage prospective students and support their progression from initial interest through enrollment.
  • Establishes and maintains relationships with assigned area high schools, high school counselors, prospective students, families, and other community partners.
  • Represents Indiana University (IU) South Bend at recruiting events, high school visits, college fairs, recruitment programs, educational events, community fairs and events, and other outreach activities.
  • Provides prospective students and families with information and guidance on admissions requirements, application processes, academic opportunities, scholarships, and next steps for enrollment.
  • Collects and reviews applications and supporting documentation and determines admission and scholarship eligibility in accordance with university policies and established procedures.
  • Maintains accurate prospective-student and applicant information and updates student records.
  • Conducts timely and personalized outreach to prospective and admitted students through multiple communication channels to support recruitment and enrollment goals.
  • Collaborates with Enrollment Services and other academic and administrative units to assist students in successfully navigating pre-enrollment processes.
  • Participates in the development and implementation of recruitment strategies and outreach plans supporting the university's enrollment goals.
  • Performs other duties related to student recruitment, admissions, and enrollment as assigned.
General Responsibilities
  • Maintains, implements, and oversees a holistic recruitment-yield tactical plan.
  • Develops, implements, and administers plans, programs, and events for general and targeted student recruitment in support of organizational goals.
  • Integrates a strategic communications strategy in collaboration with other departments, geared toward specific student-declared academic majors, career interests, and geographic factors.
  • Identifies and develops partnerships for outreach to prospective students and influencers.
  • Interprets academic policies and exercises authority and independent judgment.
  • Plans, implements, and evaluates programs and processes and determines the effectiveness of markets and strategies. Exercises independent judgment and uses census data and modeling tools to identify effective marketing plans and strategies to address specific populations.
  • Serves in a collaborative role with internal and external stakeholders to identify targets of opportunity to attract and enroll underrepresented populations. Participates in assessing and evaluating various models.

Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
Bachelor's degree in business, public policy, or related field.
WORK EXPERIENCE
Preferred
  • Some experience in college admissions, student recruitment, enrollment management, higher education, marketing, student services, customer service, or a related field.
  • Experience engaging prospective students, families, high schools, 2-year colleges, or community partners.
  • Demonstrated experience in delivering presentations, written communications, conducting outreach activities, or representing an organization at recruitment, educational, or community events.
SKILLS
Required
  • Proficient written and verbal communication skills.
  • Maintains a high degree of professionalism.
  • Demonstrates time management and priority-setting skills.
  • Demonstrates a high commitment to quality.
  • Possesses flexibility to work in a fast-paced, dynamic environment.
  • Seeks to acquire knowledge in area of specialty.
  • Possesses excellent presentation skills.
  • Demonstrates excellent judgment, tact, and diplomacy.
  • Highly developed customer relations skills.
  • Ability to interpret federal, state, and institutional rules and regulations and required procedures associated with compliance required.
Preferred
  • Strong presentation and public-speaking skills with the ability to communicate effectively with prospective students, families, school personnel, and community partners.
  • Demonstrated ability to establish and maintain effective professional relationships with high school counselors and other external partners.
  • Strong organizational and time-management skills with the ability to manage multiple priorities and recruitment activities.
  • Demonstrated customer-service orientation and ability to provide timely, student-centered assistance.
  • Ability to exercise sound judgment and appropriately interpret and apply university policies, procedures, and admissions requirements.
  • Ability to work independently while contributing effectively within a collaborative enrollment-management environment.
  • Demonstrated attention to detail and ability to maintain accurate student and applicant records.
  • Demonstrated ability to learn new software systems such as Slate.
  • Proficiency in Microsoft Office Suite (Word, PowerPoint, and Excel).
  • Ability to work effectively with individuals from a variety of backgrounds and experiences.
  • Ability to adapt to changing recruitment priorities.

Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
This position requires frequent travel across the service region and occasionally requires working outside of normal business hours (i.e., weeknights and weekends) towards student recruiting.

Work Location
IU South Bend Campus
South Bend, Indiana

Advertised Salary
$44,000.00 - $46,205.00 per year

Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
  • Comprehensive medical and dental insurance
  • Health savings account with generous IU contributions
  • Healthcare and dependent care flexible spending accounts
  • Basic group life insurance paid by IU
  • Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
  • Base retirement plan with generous IU contributions, subject to vesting
  • Voluntary supplemental retirement plan options
  • Tuition subsidy for employees and family members taking IU courses
  • 10 paid holidays plus a paid winter break each year
  • Generous paid time off plans
  • Paid leave for new parents and IU-sponsored volunteer events
  • Employee assistance program (EAP)

Job Classification
Career Level: Core
FLSA: Exempt
Job Function: Student Services
Job Family: Admissions & Recruitment

Equal Employment Opportunity
Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring.